Review: Incarnate

Incarnate by Alma Katsu (expected publication: Sept 22, 2026)
My rating: 5 of 5 stars ⭐⭐⭐⭐⭐

Incarnate asks the questions: "How far would you go to become famous and popular?" and "What price are you willing to pay?" 

Dorothy Wagner, a frequent target of bullies while in middle school, has always been something of a loner. Intelligent, but insecure about her body image. Socially shy, but longing to fit in.

After graduating from college, Dorothy lands a job with a ground-breaking visual effects studio.  She devises a plan to secretly leverage the company's superior software tools to create an artificial persona, Isabella, who can be everything Dorothy is not, hoping to turn her creation into a social media superstar and gain popularity and fame by proxy. Thinking she has nothing to lose and that it's probably a scam, she accepts an offer from an anonymous stranger, who promises to help her get what she wants. Dorothy soon learns the painful price of success, and discovers the dark lengths that she will go to in order to protect her secrets. 

Incarnate is a riveting, dark tale of our time. As artificial intelligence runs rampant and social media sensations rise and fall, Alma Katsu has captured the devastating impact and horrific consequences these can have in the lives of those who fall victim to their glamour. 

 

Incarnate can be seen as a cautionary tale about the addictive and toxic side of social media, the lasting impact of bullying, and the growing spread of AI-generated content and personas. 

Thanks to G.P. Putnam's Sons for providing an eARC of #Incarnate for review via #Netgalley.